People trust real people - polished branded marketing is being replaced by human connection and community.
Hi there, I’m Briana Carrion -
UGC Creator and digital marketer based in Umeå, Sweden
Let me become your target customer! With a background in professional photography, graphic design, influencer marketing and having my own drop-shipping business, I’ve learnt a lot about UGC and creating content that converts. I’ve seen the changes in desirable marketing content the past 15 years and we’ve finally come to a point where traditional polished branded marketing is being replaced by more authentic and relatable content - by real people.
The audience of today are enjoying commercialized aesthetics like it’s a good book or a good cup of coffee.
If you haven’t jumped on the UGC train yet - let this be your sign!
Amazing statistics you simply can’t ignore
90% of consumers think authenticity plays an important role when they decide what brands they support
84% of consumers trusts recommendations from peers rather than other types of advertising
UGC is 50% more trusted by millennials than original content created by the brands themselves
When consumers are exposed to a combination of professional marketing content and UGC, brand engagements rise by 28%
The click-through rates are 4x higher with UGC-based ads than average ads.
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Modern day customers relate more to authentic content created by real people they trust and can relate to rather than traditional ad campaigns curated by brands. User Generated Content (UGC), is an organically sourced ad-format with a customer insight or point of view, that presents a brand in a more authentic way. The beauty of not being as “polished and studio standard” as traditional marketing content increases the trust that the potential customer has in the products and brand, usually pulls in higher engagement and ultimately results in revenue growth.
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As you might be familiar with, an influencer uses his or her platform and audience to promote brands and products. As a brand, you pay for reaching their audience.
An UGC creator on the other hand, creates strategic and customized content for the brand to use in their own ads, social media platforms, email marketing, websites etc. As a brand, you pay for their content.
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Maximizes return of investment while being cost effective
Humanizes marketing by putting “real people” in the front of your brand
Your brand will be seen as more authentic and relatable
Short-Form Video Portfolio
Unboxing
The Little Milk Bar
Safira
Creative showcasing of products
Lifestyle
NA-KD
Product: Fluffy slippers
Pennan & Svärdet
Product: Field kitchen
Urberg Skandinavien
Product: Outdoor cookware in stainless steel
On Native Land
Product: Mug
Café Victoria
Product: Dessert
Informative
Urberg Skandinavien
Product: Backpack
Product Photography Portfolio
Previous work & Partnerships
Analytics from past work:
The data was updated on 8/22/2022
The data was updated on 8/22/2022
The data was updated on 8/22/2022
The data was updated on 8/22/2022
Pricing &
packages
Video services: 7-15 seconds, vertical (9:16) format, research on branding and concepts, edited, 3 revisions. (For videos longer than 15 seconds, please send an inquiry for current rates)
1 UGC video $180
3 UGC videos $540
5 UGC videos $900
7 UGC videos $1260
For potential long-term clients: 1 trial video $150
Product & Lifestyle Photography: research on branding and concepts, edited and retouched.
1 UGC Photo $75
3 UGC Photos $195
5 UGC Photos $235
7 UGC Photos $370
